By Sara R Jaeger, Hal MacFie
During this assortment, specialists from world wide current alterations within the international industry and advancements in study methodologies that underpin new product improvement (NPD). The enterprise and advertising features of NPD, occasionally overlooked in books of this sort, are addressed along equipment for product testing. Specific themes comprise consumer-driven NPD within the nutrition and private care product industries, evolution in nutrients retailing, advances in idea learn, hedonic testing, viewpoints on client study equipment, facts for NPD, the way forward for innovation, and the results for NPD on issues comparable to human genetic version in style notion and neuroimaging. numerous chapters do now not healthy the style of a standard medical article; relatively, they're written files of conversations among humans on a specific subject relating to consumer-driven innovation in meals and private care items. In them the interviewees communicate freely approximately their perspectives and reviews in NPD, offering specified insights. Consumer-Driven Innovation in foodstuff and private Care items will expand readers’ realizing of the numerous techniques to be had to NPD group of workers and ways that they are often used to aid innovation actions.
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Additional resources for Consumer-driven innovation in food and personal care products (Woodhead Publishing Series in Food Science, Technology and Nutrition - Volume 195)
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He documented a number of cases where customers did not wait for manufacturers to launch new products, but proceeded to modify or adapt existing products according to their own needs of their own accord (von Hippel, 1988). Well-documented examples can be found in a number of business-to-business markets, where customers, for example, adapt machinery and equipment to their own needs, for example medical surgery equipment (Lüthje, 2003), pipe hangers (Herstatt and von Hippel, 1992) and in the IT trade, where user communities modify software or in a few cases develop new products themselves (like the operating system Linux).
2007). How consumers perceive food quality. In L. Frewer & H. van Trijp, Understanding consumers of food products (pp. 181–199). Cambridge: Woodhead Publishing. g. c. (1995). Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems. International Journal of Research in Marketing, 12, 209–225. , & baadsgaard, a. (1996). Market orientation in food and agriculture. Boston: Kluwer Academic. a. (2005). Market orientation of value chains: A conceptual framework based on four case studies from the food industry.
Consumer-driven innovation in food and personal care products (Woodhead Publishing Series in Food Science, Technology and Nutrition - Volume 195) by Sara R Jaeger, Hal MacFie