Get Communication Consultants in Political Campaigns: Ballot Box PDF

By Robert V. Friedenberg

ISBN-10: 0275952061

ISBN-13: 9780275952068

We won't ever be aware of the suitable id of America's first political advisor. it really is most probably that applicants have been looking favorable insurance in colonial newspapers as early as 1704; it's also most likely that via 1745 applicants have been utilizing handbills and pamphlets to reinforce press assurance of campaigns; and we all know that one profitable candidate, George Washington in 1758, bought refreshments for capability citizens. those conventional methods to successful votes have lately been amplified through experts who've proven how cable networks, videocassettes, modems, faxes, concentration teams, and different technique of communique should be positioned to partisan use. during this publication, Robert V. Friedenberg examines all the conversation options utilized in modern political campaigning.

After offering a background of political consulting, Friedenberg examines the vital conversation specialities utilized in modern campaigns. all through, political specialists speak about their techniques and evaluation the advantages and shortcomings of those tools. a useful textual content for what's arguably the main quickly altering box of utilized communique, this paintings is needs to interpreting for college students and researchers of yank politics, utilized communique, and modern political theory.

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153–167; John Ward, Andrew Jackson: Symbol for an Age (New York: Oxford University Press, 1962), pp. 63–71; Wecter, The Hero in America, pp. 210–212. 17. For discussions of the campaign of 1840 see Boller, Presidential Campaigns, pp. 65–77; Dinkin, Campaigning in America, pp. 49–53; Jamieson, Packaging the 28 COMMUNICATION CONSULTANTS IN POLITICAL CAMPAIGNS Presidency, p. 12; Carl Schurz, Henry Clay (Boston: Houghton Mifflin Company, 1899), Vol. II, pp. 172–198. 18. Harrison biographer James Green points out that though Harrison did not campaign, his supporters in Ohio were exceedingly active in the three years prior to the election.

14. See Boller, Presidential Campaigns, p. 37; Malone and Rauch, Empire for Liberty, Vol. 1, pp. 433–434; Ginger, People on the Move, p. 283 for discussions of the increase in voters between 1824 and 1828. 15. For details on campaign finance of this era, including the methods used by Jackson, see Dinkin, Campaigning in America, pp. 42–44. 16. The specific details concerning the 1828 Jackson campaign, found in the next few paragraphs, are drawn from a variety of accounts of that campaign and are all well-known.

142–150. 53. For an analysis of how presidential debates have become institutionalized, see Robert V. Friedenberg, ‘‘Patterns and Trends in National Political Debates: 1960–1992,’’ in Rhetorical Studies of National Political Debates: 1960–1992, ed. Robert V. : Praeger, 1994), pp. 235–240. ’’1 In contemporary campaigns, polling provides campaigns with feedback. However, unlike the feedback which we normally receive, that is, feedback provided through spontaneous responses to the messages we send, the feedback we receive from polling is planned.

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Communication Consultants in Political Campaigns: Ballot Box Warriors by Robert V. Friedenberg


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